In Class Notes Information Systems 7/11/16

• How Do You Get a Competitive Advantage?
• Do something better than any of your competitors, or do something that none of your competitors can do.
• You don't want to be easily substituted
• Competitive Strategies
• Industry Wide Competitive Strategies
• Cost
• Lowest cost across the industry
• Differtiation
• Better product/service across the industry
• Focused Competitive Strategies
• Cost
• Lowest cost within an industry segment
• Differentiation 
• Better product/service within an industry segment
• What an You Do Better?
• Lower Cost
• Better Service
• Value Chain Structure
• Support Activities
• Management Supplier Relationships
• Investigate New Designs
• Hire and Support Employees
• Manage Company Resources
• Primary Activities
• Inbound Logistics
• Acquire Inputs
• Operations/Manufacturing
• Outbound Logistics
• Output outputs
• Sales and Marketing
• Customer Service
• What is Margin?
• Value-Cost
• What is Total Margin?
• Margin of Primary Activities + Margin of Supporting Activities
• Business Processes
• Figuring out how to get the competitive advantage over your opponents.
• It is how you actual have competitive advantage. 
• Every organization has its own unique businesses processes.
• Rule of Information Systems
• Always supports business processing 
• No matter how good your IS is, if your business model sucks, it does you no good.